Perhaps you ask yourself why so many companies have a mascot cartoon? To identify its name to a character is the method that more resources will allow to expose in all the possible markets with great versatility. What is better, a t-shirt with a name or a nice drawing? I bet your favorite clothing or appliances have a design or drawing. Let yourself imagine the strategy behind the great brands or names that their own characters use to captivate children, and to move the product consumption for all the family through them, only because many parents cannot say no to them. Learn more!
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